Professional swimmer in action
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Stop Guessing. Start Swimming Smoother.

Most swimmers waste years making the same mistakes because they can't SEE what they're doing wrong or follow GENERIC ADVICE from videos on YouTube or Instagram.

The GURU analyzes your stroke and shows you EXACTLY what to fix – using the watch you likely already own.

Get 7-Days FREE

✓ No credit card required  •  ✓ Cancel anytime  •  ✓ 30-day money back

Trusted by swimmers and triathletes in 119 countries worldwide

1,000+

Sessions

200+

Video Tutorials

<90%

Injury Reduction

Our Point of Difference

Coaching the Swimmer, Not the Stroke™

We don't believe an efficient freestyle stroke looks the same for everyone. Your height, build, gender, background, and whether you swim in the pool, open water, or triathlon—all shape your ideal technique.

That's why our coaches have spent 25 years building the world's most specific endurance freestyle program – and now it's all inside the Swim Smooth GURU application.

It's the reason World Triathlon, British Triathlon, and AusTriathlon have trusted us with coach education across 119 countries for nearly two decades.

Swim Smooth coaches and swimmers
Features

Everything You Need to Become The Best Swimmer You Can Be

All our videos, Stroke Insights℗ and 1,000+ Swim Smooth sessions in your pocket. Always.

GURU app on iPhone

See Your Stroke Like Never Before

Stroke Insights℗ gives you instant feedback after every swim – showing exactly what's working and what needs improvement. It's like having a coach watching every stroke.

  • In-depth stroke analysis
  • Personalized improvement tips
  • Bespoke session recommendations
Stroke Insights heatmap
Swimmer enjoying the water

Your Best Swimming Starts Here

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What is the GURU?

How It Works

Your Journey to Faster Swimming

Get started in minutes and experience world-class coaching on your wrist.

01
01

Sign Up & Set Up

Create your FREE 7-day all-access Routine account and connect your Apple Watch or Garmin device in minutes.

  • Apple Watch users download the iOS app to install the GURU on your watch
  • Garmin users install the GURU from the Connect IQ Store and connect their Garmin account
  • 7-day email onboarding walks you through everything
02
02

Go For Your First Swim

Use the GURU on your watch to track your swim in the pool or open water.

  • Swim for at least 400m for best results
  • Hit the lap button and switch wrists (Garmin) or just switch wrists (Apple) for other-arm data
  • Save and view your session in the GURU on iPhone (Apple auto-uploads); Android via swimsmooth.guru
03
03

Start Your Training

Access 1,000+ sessions, training plans, video tutorials, and post-session stroke analysis.

  • Follow tailored training plans
  • Track swim-specific fitness progression
  • Achieve your goals and swim better than ever
04
04

Connect With Your Local Coach

The GURU becomes even more powerful when combined with a local Swim Smooth Coach or Squad.

  • See measurable improvement
  • Reduce injury risk by 90%
  • Achieve your goals faster
Compatible Devices

Access the GURU on Any Device

GURU on multiple devices

All you need is the device you're already on.

Apple Watch

Stroke Insights℗ on your wrist

Garmin

100+ compatible Garmin devices

iPhone

Quick access via the iOS app

Laptop

Full web experience

Desktop

Large screen training

Download the app for your watch

Swim Smooth community
Logo

Join The Global Swim Smooth Community

Interactive Guides

Learn How to Use the GURU

Step-by-step interactive demos to help you get the most out of Swim Smooth GURU.

Pay Per Plan

Event-Specific Training Plans

No subscription needed. Choose the perfect plan for your next challenge and pay once for full access.

Popular
Rottnest Channel Swim Program
20 Weeks

Rottnest Channel Swim Program

Complete preparation for the iconic 19.7km Rottnest Channel Swim

£99.99one-time
Challenging
CSS Development Program
10 Weeks

CSS Development Program

Boost your Critical Swim Speed with targeted threshold training

£49.99one-time
New for 2026
UltraSwim33.3 Training Plan
16 Weeks

UltraSwim33.3 Training Plan

Prepare for the 33.3km UltraSwim challenge in 16 weeks

£79.99one-time
New for 2026
UltraSwim33.3 Training Plan
24 Weeks

UltraSwim33.3 Training Plan

Extended preparation for the 33.3km UltraSwim challenge

£89.99one-time
Beginner
Fundamentals Training Plan
12 Weeks

Fundamentals Training Plan

Build a solid swimming foundation for beginners and improvers

£39.99one-time
Access ALL Areas!
More plans coming soon

More Event Plans + Custom Builder

Many more event-specific plans are on the way. Subscribers get the Legacy Training Plan Builder — GURU's intelligent engine builds a fully personalised program for any distance and timeline.

Subscribe for Full Access

Prices shown in GBP. Your currency will be shown at checkout.

Need help choosing? for a recommendation.

Pricing

Choose Your Coaching Level

Start with a 7-day FREE trial. No credit card required. Cancel anytime.

Guidance

Free

Free access to essential Swim Smooth drills to guide you toward a more efficient freestyle stroke.

  • Essential Drills
  • Basic CSS Calculator
Get Started Free

Understanding

£2.99/month

£29.99/year

Understand how to improve every aspect of your swimming – technique, training and open water.

  • All of Guidance
  • Full Drill Library
  • Enhanced CSS Calculator
  • Save Current CSS
  • Manual CSS & BSR Entry
  • Basic Content Library
  • 1 WBSS Session / Week
Start 7-Day Trial
Most Popular

Routine

£11.99/month

£119.99/year

The full suite of features to motivate, inspire and keep you on track every week.

  • All of Understanding
  • Fitness Tracking
  • Training Balance Tracking
  • Stroke Insights™
  • Full Content & Session Library
  • Session Roulette™
  • Dynamic Training Plans
  • 3+ WBSS Sessions / Week
  • Garmin Connectivity
Start 7-Day Trial

Ultimate

Coming

Soon

The ultimate experience with a certified Swim Smooth Coach and a bespoke plan built for you.

  • All of Routine
  • Real World Coaching
Notify Me

Prices shown in GBP. Check your currency

Not sure which plan?

Zero-Risk Guarantee

Our "Swim Faster Or It's FREE" Promise

We're so confident GURU will transform your swimming that we're putting our money where our mouth is.

Here's The Deal:

Start your 7-day FREE trial today. No credit card required. Explore every feature, try every workout, analyse your stroke data.

If within your first month you don't see measurable improvement – CSS, stroke efficiency, or confidence in the water – we'll give you a full refund. No questions asked.

You literally have nothing to lose.

What You Get Instantly:

  • 1,000+ expertly designed swim sessions
  • Stroke Insights™ on Apple Watch & Garmin
  • Dynamic training plans that adapt to YOU
  • 250+ video tutorials
  • CSS calculator & progress tracking
  • Cancel anytime – no contracts
Start Your FREE Trial Now

Join 10,000+ swimmers in 119 countries

7 Days

FREE Trial

90%

Injury Reduction

119

Countries

30-Day

Money Back

Testimonials

Loved by Swimmers Worldwide

"I've used this app a few times in the pool, and it's now my default swim recording app. It gives incredible insight into my stroke."
S

Steven B

GURU UserDecember 2024

"This is a very good app. Best on the market as far as I can tell. The developers should be proud!!"
G

GURU User

Verified SwimmerOctober 2023

"Stroke Insights, wow! After a couple of workouts I am really surprised how well it has been executed and visualized in the app."
G

GURU User

TriathleteAugust 2021

Open water swimmer

Swim With Confidence, Anywhere

Trusted Partners

Endorsed by the World's Leading Governing Bodies

Trusted by the top swimming and triathlon organizations to educate coaches and athletes across 119 countries.

"We are really proud to modernize our coach education processes through access to Swim Smooth's patented technology in the Swim Smooth GURU."

Marisol Casado — World Triathlon President and IOC Member
World Triathlon
British Triathlon
Swim England

World Triathlon

Official coaching education partner since 2014, reaching coaches in 119 countries worldwide.

British Triathlon

Official swimming education partner since 2010 – providing bespoke coaching content and mentorship.

Swim England

Collaborating on coach education to support swimming development across England.

FAQ

Frequently Asked Questions

Can't find what you're looking for? .

Getting Started

Device Compatibility

Pricing & Billing

Start Swimming Faster

Stop Wasting Time Swimming The Wrong Way

Every session without proper guidance reinforces bad habits. Every month without structured training is a month your competition gets faster.

The GURU fixes this. Starting today. For FREE.

✓ No credit card required  •  ✓ Cancel anytime  •  ✓ 30-day money back guarantee