Turn your passioninto a profession.
Join an international community of Certified Coaches with access to the full Swim Smooth methodology, professional tools, and ongoing support — plus SwimCoachHQ™, the operating platform built specifically for Certified Swim Smooth Coaches.
The world's best-known swim methodology, taught by the people who wrote it.
Every certified Swim Smooth coach is hand-selected, trained and mentored personally by founder Paul Newsome. It's a small, tight-knit community — and once you're in, you're supported for life.
The methodology that changed swimming
Swim Smooth is the world's leading swim coaching methodology — trusted by World Triathlon, British Triathlon and Swimming England, and endorsed by elite swimmers, triathletes and everyday adult improvers around the world.
A coveted global network
Certified Swim Smooth Coaches are hand-selected, trained and mentored by founder Paul Newsome. Fewer than three dozen coaches carry the badge worldwide — a small, tight-knit community sharing what works, week in, week out.
Coaches who actually make a living from swimming
Full-time squads. Sold-out camps. International clinics. Waiting lists. Video analysis clients who fly across the country to see you. The certification opens doors that hobbyist coaching simply doesn't.
Six things that set our coaches apart.
Trained in the world's leading methodology
20+ years of research, video analysis and stroke science distilled into a coaching framework that actually works — for the Arnie, the Bambino, the Smooth and everyone in between.
Accredited to the highest standard
One of a coveted group of coaches with the practical judgement, drills and correction hierarchy to move any swimmer forward — from beginner to elite.
A global peer group
Weekly conversations, private forums, annual gatherings and instant help from coaches solving the same problems all around the world.
The full Swim Smooth GURU library
Drills, video-analysis tools, structured plans and session-builder templates ready to use with your squad, your 1-to-1s and your video-analysis clients.
A brand swimmers already trust
Endorsed by the world's leading federations and known to hundreds of thousands of swimmers globally — before you say a word, your certification does a lot of the talking.
Squad culture is everything
Friendly faces, post-swim coffees and milestone celebrations. Take swimming seriously — never yourself. This is coaching as a life, not just a job.
"For twenty years, coaches asked us for a better way to run their business. We finally built it."
One operating home for your entire coaching business.
SwimCoachHQ™ is the purpose-built digital home for Certified Swim Smooth Coaches and the swimmers they support. Public coach website, services and plans, schedule, booking, payments, communication, swimmer management, video analysis, coaching resources and the wider certified-coach network — all in one connected environment.
Built for Swim Smooth coaches — not adapted from a generic gym, appointment or customer-management system.
Everything you currently glue together — replaced by one Swim Smooth-specific platform.
Coach website
A globally discoverable, Swim Smooth-branded coach page with room for your local identity, services and personality.
Services & plans
Memberships, Flex, drop-ins, blocks, credits, vouchers and video analysis — packaged the way real Swim Smooth coaches actually sell.
Schedule & booking
Squads, 1-to-1s, clinics and camps. Waitlists, reminders, cancellation windows and lane organisation baked in.
Payments
Direct Stripe payouts to your account. No monthly platform subscription — just a 2% platform fee per transaction plus standard local Stripe fees.
Swimmer profiles
Attendance, PBs, CSS pace, video analysis history and coach notes — everything you know about a swimmer, in one place.
Squad manager
On-deck lane organisation, attendance and earnings for the session you're about to run — from your phone.
Video analysis
Capture, annotate and deliver reports in the same tool your swimmers already use — connected to the GURU library.
Comms & community
Squad chat, session updates, family accounts and swimmer mobility across the wider certified network.
Professional in your hand. Familiar in a swimmer's.
The same SwimCoachHQ™ app serves the working coach and the connected swimmer — from today's activity and sessions to memberships, analysis, messages and squad management.
Open the app on the pool deck: today's squads, bookings, revenue and messages — the coaching day, at a glance.
Every swimmer's journey — sessions attended, plans in progress, PBs, notes — connected to a single profile.
Assign lanes, mark attendance, see who's paid and who's waitlisted — without leaving the tiles.
Not a generic booking platform. A Swim Smooth-specific coaching operating environment.
Roughly $350–$900 in monthly subscriptions replaced. No monthly platform subscription for Certified Coaches — a 2% platform fee applies per transaction, plus standard local Stripe fees. Individual savings depend on the tools a coach replaces.
From certification to a fully connected coaching business — in three moves.
Learn
Develop coaching judgement, Swim Smooth methodology and shared standards through the Certified Coaches Education Pathway — mentored personally by Paul Newsome and the head coach team.
Launch connected
Move straight from certification into your coach website, services, schedule, booking, payments and swimmer management — all shaped around the same Swim Smooth Operating System.
Grow together
Build a local coaching identity while staying connected to ongoing education, resources, referrals, swimmer mobility and the wider certified network.
Coach at the highest standard. Run it from one home.
Certification applications, education pathway details and SwimCoachHQ™ onboarding all live on the coach portal. We'll be in touch personally.